DobryBACKUP - Lead Gen Platform

Goal: Conversion from Paid Traffic (PPC)

DobryBACKUP is a service that requires client education before purchase. A simple brochure site was insufficient. The goal was to create a sales tool that guides the customer through the decision-making process and delivers a pre-qualified lead to the sales team.

Technology: Performance-First WordPress

We used WordPress as the Content Management System, but the front-end was heavily optimized for speed and UX. We moved away from heavy Page Builders in favor of lightweight, semantic code.

Implemented Features:

• Quote Calculator (Step-Form): We designed an advanced multi-step form. The user selects parameters (company size, data volume), and the system matches the appropriate service package in real-time.
• CRO Optimization: The layout was designed based on heatmaps to direct user attention straight to Call To Action (CTA) buttons.
• Green Score: By minimizing JavaScript and CSS, the site achieves 95-100/100 scores in Google PageSpeed Insights, lowering CPC in Google Ads campaigns.

The Result

We built a lead generation machine. The sales team now receives inquiries with a full set of technical data, shortening the sales call duration and increasing the closing rate.