Hi, I'm Michał.
I build efficient e-commerce.
I am a PHP developer, Laravel ecosystem specialist, and PrestaShop solutions architect. I design and fix sales systems to be fast, reliable, and profitable for your business.
What is Webixa?
Webixa is a software house and e-commerce agency based in Poznań, an official PrestaShop 3★ Partner. The team has delivered over 500 stores and websites, including 100+ ranked e-commerce shops and 150+ custom integrations and features.
Besides PrestaShop and WooCommerce implementations, Webixa handles ERP/CRM integrations, custom web applications, and performance marketing (SEO, Google Ads, Meta Ads).
Visit webixa.pl →My role as CTO
I've been Webixa's CTO for 4 years. I'm responsible for the company's technology direction and the architecture behind the solutions we build - I make the concrete technology decisions that then go to the development team.
Besides managing the team, I still write code myself - mainly integrations (ERP, CRM, external APIs) and the harder, non-standard cases that need deeper technical expertise.
Where did "Web Berserker" come from?
When I was starting my own business, I hit a massive creative block trying to come up with a company name. To reset, I played a quick ARAM match in League of Legends. The system rolled Olaf for me - a berserker.
I thought it was a strikingly accurate metaphor. When I enter "broken" code left by previous developers or face a critical error, I act uncompromisingly. I log into the server and methodically clear out whatever is blocking your business.
Your patient advisor
Despite the "combative" company name, I am a very calm and patient partner in client relations. E-commerce can be complicated, and technical documentation can be overwhelming.
My job isn't to throw incomprehensible jargon at you. Instead, I explain step-by-step in human terms why a certain feature isn't working and how to optimally translate technological requirements into real profit for your store.
Building platforms that scale from day one
Some clients come to me after their store has outgrown its architecture. Others come to me before a single line of code is written - when they need a custom platform built right from the start.
Case Study: Scalable Marketplace Architecture (Dealit.gg)
Dealit.gg needed more than a website - a fully functional two-sided marketplace connecting brands with influencers, serving two distinct user groups while keeping verification data secure. As the technology partner, I was responsible for the backend architecture and the interface built on top of it.
The challenge
Off-the-shelf CMS platforms couldn't handle a two-sided marketplace with listing filters, a KYC verification flow, and a dedicated campaign dashboard - the project needed tailor-made software from the ground up.
My solution
I designed the relational database and Laravel backend from scratch, with optimized queries and caching so the platform stays fast even with a high volume of active listings, plus hardening against XSS/CSRF for a service handling personal data.
Laravel and PrestaShop. Why them?
When clients ask me why I build e-commerce architecture specifically around these tools, I don't make up an artificial, grand ideology. The truth is much simpler and safer for your business.
I know them inside out
I got to know these technologies once, they fascinated me, and since then I just wanted to work with them every single day. I've spent thousands of hours in PrestaShop and Laravel code. I know where they have vulnerabilities, how to secure them, and how to squeeze maximum performance out of them.
No experiments
I am not a developer who jumps to trendy new frameworks every six months, testing them on clients' systems. I use proven, stable tools, which gives you a guarantee that your system can be easily developed and maintained for years to come.
When I close my laptop...
Working with IT architecture requires massive focus, which is why I find balance in movement. On a daily basis, I stay in shape at the gym and play basketball. I recharge my batteries at metal concerts, and I prefer to spend evenings on long walks with my partner and our dog, or experimenting in the kitchen.
Web Berserker
Looking for experienced support for your B2B or B2C store? Whether you need crisis intervention, constant SLA care, or a custom Laravel module built – feel free to contact me.
- Company: Web Berserker Michał Sobczak
- VAT ID (NIP): 5761591075
- Phone: +48 573 251 687
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Headquarters:
os. Jana III Sobieskiego 40/2N
60-688 Poznań, Poland