My Blog

Learn how to build and scale high-performance e-commerce platforms. Here you will find specialized technical knowledge, practical tips on Laravel development, and PrestaShop implementation and optimization. I share proven solutions for API/ERP integrations and analyze real-life case studies of sales system deployments.

E-commerce Architecture 2026-06-22

What is PIM and When Does Your PrestaShop Store Need It? UnoPim in Practice

500 new products, 10,000 SKUs and an admin fighting a CSV file at 3AM. Sound familiar? Discover what a PIM system is, how UnoPIM built on Laravel works alongside the official PrestaShop connector, and how to know your store has outgrown spreadsheets for product data management.

6 min

Security & Maintenance 2026-06-16

How to Choose a Technical SLA Partner for Your PrestaShop Store - A No-Nonsense Guide

Who will pick up the phone at 10PM on Sunday when your cart stops working? How do you tell real SLA from a vague promise? Check the 5 questions you must ask before signing, a list of red and green flags, and the best way to test a technical partner before handing over the keys to your store.

7 min

Security & Maintenance 2026-06-10

PrestaShop 1.7 EOL - What to Do With Your Store? Complete Guide

PrestaShop 1.7 officially reached End of Life status in October 2024. Your store won't shut down overnight - but every day without action increases your business risk. Discover 5 real threats, 3 available paths forward, and what a safe migration to PrestaShop 8.x looks like using the Web Berserker methodology.

8 min

Performance & Optimization 2026-06-05

How I Reduced PrestaShop TTFB from 2.5s to 0.3s Without Upgrading the Server

Store slowing down? Before upgrading your server, inspect the code. See how eliminating critical bottlenecks in PrestaShop (including the N+1 query problem and a killer sitemap) dropped TTFB to 300ms for a 15k+ product catalog.

7 min