A fast store sells. A slow one loses customers.

In e-commerce, every second of loading time is a loss in conversion. If your store "lags" and the server crashes with higher traffic – you are losing money. I conduct comprehensive code, database, and server audits, eliminating bottlenecks.

Technical debt holds back your business

Online stores "bloat" over time. Installing random plugins, lack of updates, heavy images, and code errors cause customers to flee to the competition, and Google lowers your positions in the search engine.

Higher SEO Rankings

Google officially promotes fast pages (Core Web Vitals). Code optimization is the cheapest way to improve organic visibility.

Higher Conversion

Amazon calculated that every 100ms delay causes a 1% drop in sales. A fast store builds trust and encourages purchases.

Data Security

Old PrestaShop versions, module vulnerabilities, and PHP errors are open doors for hackers. An audit allows detecting and patching holes before it's too late.

Scope of Optimization Work

Backend & Database Optimization

The problem of a slow store rarely lies in "large photos". More often it is slow SQL queries and lack of cache. I go deep into the code and server.

  • MySQL query optimization (indexing)
  • Server Cache implementation (Redis / Varnish)
  • PHP version update (e.g., from 7.4 to 8.2)
  • Cleaning the database of garbage (logs, stats)
Terminal - Server Logs

$ mysql-slow-query-log analyze

! Found query taking 4.5s (join on `ps_orders`)

$ optimizing table indexes...

✓ Query time reduced to 0.02s

$ service redis-server start

✓ Cache Hit Rate: 95%

Lighter Frontend

Fewer scripts, faster loading.

Core Web Vitals (Frontend)

I improve results in Google PageSpeed Insights. I make the site load instantly on phones, which is crucial for the modern customer.

  • Image format conversion to WebP / AVIF
  • CSS and JavaScript file minification
  • Lazy Loading (loading images on scroll)
  • Removal of unused modules and scripts

Code Review & Refactoring

Was your store made by several developers and no one knows how it works? I perform a code quality audit. I remove "spaghetti code", fix security holes, and prepare the system for further development.

Why is this important?

Bad code hinders the implementation of new features. Fixing technical debt makes future changes cheaper and faster.

Code Quality PSR-12 Compliant

Maintainability Index: A

How do I conduct an audit?

01

Access & Analysis

I grant permissions to code and server. I create a store copy (Staging) to avoid working on a live organism.

02

Error Report

You receive a document with a list of problems, their priority (Critical/Recommended), and repair time estimation.

03

Fix Implementation

After acceptance, I implement optimizations. We clean the database, install cache, fix code.

04

Verification

We compare "Before" and "After" results. We check loading times and Google PageSpeed scores.

Does your store require a major rebuild?

Sometimes it is cheaper to build the system from scratch than patching the old one. Check my implementation offer.

PrestaShop Implementations

Questions and Answers (Audit)

Can optimization break the store?

No, because I perform all work first on a test copy (Staging environment). Only after testing changes do I implement them on the production store.

How much will my store speed up?

It depends on the initial state. Often it is possible to shorten loading time from 4-5 seconds to below 1 second (TTFB), which is a colossal difference for the user.

Does the audit also include security?

Yes. Basic audit includes checking PHP version, modules, and potential vulnerabilities (SQL Injection, XSS) in custom code.

How long does an audit take?

I usually prepare the report within 2-3 business days of receiving access. The time to implement fixes depends on the number of detected errors.

Want to collaborate?
Send an inquiry

Web Berserker
Michał Sobczak

Address: os. Jana III Sobieskiego 40/2N, Poznań 60-688

NIP: PL5761591075

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